Want to get more subscribers and leads? But don’t know how? Then Email Marketing Software is the right solution for you.

Most people think email marketing software to be a form tool with name and address fields, But actually it is only a part of email marketing software.

People don’t realize that email marketing software can be much more than what they think of it to be. With the power of Email Marketing Software, you can create the tremendous internet marketing strategy.

Email Marketing Software has the power to 10X the revenue of your online business. In this article, I have discussed the Top 3 Email Marketing Tools in 2021, which will surely add an advantage for your online business.

Email marketing is considered to be the best online marketing campaign system. Because it gets you the best Return on Investment (ROI).

A study indicates that for each $1 you spend in email marketing, you may get a yield of $ 40. Right now, the email marketing users in the world are not less than 3.8 billion.

STATISTA reports that users of email marketing are expected to rise to 4.48 billion from the year 2024.

What Does It Signify?

It means you are missing out on returning website traffic, if you are not using email marketing software.. An integrated email marketing system with your website or your online store is a must for this.

Email marketing providers assist small business owners and startups. They do this by constructing a loyal client base, wider brand awareness, trust, and an increase in earnings. It simplifies the procedures and also frees up time for those businesses to concentrate on more critical tasks.

How to Select an Email Marketing Service

There are many email marketing alternatives available in the market. Each has various features, service plans, and strategies with different payment plans suited for various users. Depending upon your need and usage, you may choose the plan, which suits you best. Below are some of the best email marketing tools:

Aweber Email Marketing Software

This is a very popular email marketing Software service that allows you to get detailed information about your customers. 


Aweber includes all of their interests, likes, dislikes, gender, education, and current financial status. You can refine your email marketing campaign by providing such levels of granularity into your contacts.

You can tell, for example, exactly which ads are converting and which ones are not. If you want to increase sales, you can look at your contacts and determine which ones are most likely to buy your product.

Plans & Pricing

You can use free trials of the software. The purpose of free trial is to let you analyse the software and use it to know its usefulness. Free trial let’s you access the complete feature of Aweber software.

Cost wise, AWeber’s services are very affordable. It will give you all the tools you need to successfully market to your list to make the most of the each contacts.

Aweber offers free trial. It also provides you a moneyback guarantee, if you’re not satisfied with the services of Aweber.

MailChimp Email Marketing Software

MailChimp is just a right fit for you, if you’re operating a small business with a little tight budget. Even if you’re running a small business, you’re going to have some room to improve your marketing efforts.  One way you can do so is by adding drag-and-drop functionality to your website.

Drag-and-drop functionality allows you to easily change the layout of your site without having to rewrite all of your code. This makes it easy to make small changes, and it makes it easy to add new pages if you’re ever in need of a new one.

Plans & Pricing

MailChimp offers a free starter plan. This free plan includes everything you need to run an effective marketing campaign, including templates for web pages, opt-in forms, mailing list management, templates for content and video presentations, and an email marketing tool that’s integrated with their drag-and-drop editor.

With this, you won’t have any worries about spending too much time or money trying to learn programming code to create new marketing materials. If you want to expand your business, you can expand your marketing efforts by adding more members to your list.

With MailChimp, you won’t have to pay for additional memberships to do that.



First, it offers all of the functionality and extras that a mobile app will need to ramp up its experience on both mobile devices and with Email. GetResponse can add functionality such as – an auto-responder for sending out customized emails right from their website – powerful marketing tools for tracking and segmentation of their customer base and sending out targeted emails based on location, gender, age, and so on.

The highly customizable design interface ensures that your Landing Pages and emails are always very relevant to your core business messages.

If you don’t have your own custom HTML/Flash website built or don’t want to spend the time to do so, you’ll appreciate the fact that GetResponse has developed their service to be mobile-friendly as well.

Their pages are optimized perfectly for mobile use and receive tons of traffic from phones and tablets and are fully responsive across various browsers.

Another vital area where GetResponse wins by a mile is email marketing. With GetResponse’s well thought out segmentation and targeting capabilities, you can build highly responsive email marketing lists with ease.

For example, they integrate all the major social networking sites such as LinkedIn, Facebook, Twitter and many others. With this powerful email marketing tool, you can segment your subscriber base to ensure that only the targeted people receive your messages periodically.

The true beauty of segmentation is that you can easily target people based on geography, gender, age and so forth – all of which ensures that your email marketing is highly targeted and efficient.

The flexibility and customization options of GetResponse are unmatched and allow you to easily fine-tune your campaigns and get closer to your goals and objectives.


The segmentation and targeting capabilities of GetResponse make it a ‘Must Have’ email marketing tool for anyone serious about email marketing. You can easily fine-tune your lists to whatever your needs may be.

For example, if you only want to send emails to 1000 subscribers in your industry, GetResponse makes it easy by providing the tools for you to do just that.

It is often difficult to identify the right subscribers and ensure that you’re sending relevant messages to them; GetResponse is right there to solve your problem.

GetResponse provides you with integrations by industry-specific lead tracking systems that help you identify new leads more effectively.

Plans & Pricing

The plans of GetResponse are quite affordable. First of all, it offers you a 30 days trial usage with full functionalities. Thereafter, you get the plans suitable for your need, with billing in customized way. For more details, please visit the GetResponse Website.

With such a strong suite of features and a robust set of segment functions, GetResponse easily outshines any of its competitors when it comes to email marketing.


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